In the first module of Instagram 102, we look at ways you can get your profile up to snuff in a way that’s easy to maintain.

What kind of account should you start (or upgrade to)? There are pros and cons to each! Quick overview inside

What are we even trying to do in this course, anyway? Well, that depends on what’s right for YOUR business! Fun fact: There’s a quiz inside!

If you’re a business, there’s a big mistake you could be making with your profile image. Let’s fix it!

How to use these two parts of your profile to reach more people on Instagram

If you thought writing the “about” page of your website was hard, you probably dreaded coming up with content for your Instagram bio! Here’s what you want to include here

If your follower count isn’t going up, this could be the culprit! (Hint: It’s not what you think…)

To succeed in the Instagram culture, you must fit into the Instagram culture in your own unique way. Let’s talk about what that means!

Are Stories dead? Here’s what Stories are for, whom they reach, and some features you might want to try using to get better engagement

Not sure what to write? Not sure if people even read your captions? Captions are VERY important to a successful business Instagram strategy. Here’s why

It’s like having your own YouTube channel… except where all your people are hanging out!

Why did Instagram even add Reels? What can they do for your account? Do you need them? All is answered inside!

Are hashtags the bane of your existence? Mine, too! Here’s how to find quality tags and how to use other types of tags to create a trail of breadcrumbs back to your profile

As Instagram explores a potentially new direction of the platform, it’s important to be prepared in unexpected ways

The hardest part of forming a winning Instagram strategy is devising a plan. If you’ve gotten this far, though, it should be pretty easy!

Let’s talk about generating content that’s right for the platform, draws people over to your profile, and garners the followers you want

How do you prep your audience for a pitch and excite them for a sale? It’s not as hard (or as icky) as you think!

Get your pre-publishing checklists for each feature on the Instagram platform!

Let’s look at how to post directly from the app, other options for content creation, and 10 things to know before your first Reel

Do you look at your analytics? You should! Here’s a quick tour of what Instagram offers and how to use that information

We’re in the home stretch! Now it’s time to look at ways to fit your Instagram strategy seamlessly into your regular business routine—for free or cheap!

Did you know there’s a green screen filter right on Instagram? How about a filter that will allow you to teach from one screen while your face appears in a little bubble off to the side?

Apps & resources to plan your content, create in a way that doesn’t take up all your time, and automate so you’re posting every day.

Are you social on social media? Do you even know where to start? Here are some starting places to experiment with to reach your target consumer!