Instagram Guides
What the Guide tab looks like: Click here
What a Guide URL looks like: https://www.instagram.com/alexisthegreek/guide/look-feel-your-best-at-your-next-brand-shoot/18139816219080882/ (note the keywords that are part of the URL)
How to Create an Instagram Guide
Some accounts have access to Instagram guide creation right from their profile, but others do not. Below are instructions on creating a guide both with and without the feature immediately accessible from your own profile.
Step 1: Like any other content, you first want to tap the “+” icon at the top of either your home screen or your profile (I create guides directly from my profile).
Step 2: If this feature is something Instagram has offered to you directly, then in the menu of options that appears, you will have “Guide” a little more than halfway down the list. Tap it, and follow the prompts.
Step 3: If you do not have this feature, you can trigger Instagram to offer it to you by visiting a profile that has already published at least one guide. You can visit my profile, tap the “Guides” tab, and select any guide in there for Step 4.
Step 4: Scroll all the way to the end of the guide, and there you should see a blue button that reads “Create Guide.” Follow the prompts, and the guide will publish to your profile!