In the first module of Instagram 102, we look at ways you can get your profile up to snuff in a way that’s easy to maintain.
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What kind of account should you start (or upgrade to)? There are pros and cons to each! Quick overview inside
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What are we even trying to do in this course, anyway? Well, that depends on what’s right for YOUR business! Fun fact: There’s a quiz inside!
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If you’re a business, there’s a big mistake you could be making with your profile image. Let’s fix it!
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How to use these two parts of your profile to reach more people on Instagram
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If you thought writing the “about” page of your website was hard, you probably dreaded coming up with content for your Instagram bio! Here’s what you want to include here
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If your follower count isn’t going up, this could be the culprit! (Hint: It’s not what you think…)
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To succeed in the Instagram culture, you must fit into the Instagram culture in your own unique way. Let’s talk about what that means!
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Are Stories dead? Here’s what Stories are for, whom they reach, and some features you might want to try using to get better engagement
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Not sure what to write? Not sure if people even read your captions? Captions are VERY important to a successful business Instagram strategy. Here’s why
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It’s like having your own YouTube channel… except where all your people are hanging out!
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Why did Instagram even add Reels? What can they do for your account? Do you need them? All is answered inside!
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Are hashtags the bane of your existence? Mine, too! Here’s how to find quality tags and how to use other types of tags to create a trail of breadcrumbs back to your profile
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As Instagram explores a potentially new direction of the platform, it’s important to be prepared in unexpected ways
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The hardest part of forming a winning Instagram strategy is devising a plan. If you’ve gotten this far, though, it should be pretty easy!
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Let’s talk about generating content that’s right for the platform, draws people over to your profile, and garners the followers you want
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How do you prep your audience for a pitch and excite them for a sale? It’s not as hard (or as icky) as you think!
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Get your pre-publishing checklists for each feature on the Instagram platform!
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Let’s look at how to post directly from the app, other options for content creation, and 10 things to know before your first Reel
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Do you look at your analytics? You should! Here’s a quick tour of what Instagram offers and how to use that information
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