If I had to start over today, and I could only choose ONE social platform to market my business…
I’d choose Instagram.
The App that Has It All
Instagram offers everything you need to build trust with new people, fast. Trust is essential for converting strangers to leads, and leads to customers. Shorten the distance from stranger to sale with Instagram!
You don’t need to pay for ads to get new leads, great exposure, and sales from this powerful app. Instagram has an amazing (if widely misunderstood) algorithm that is actually designed to connect you with your best prospects—for free!
Beautiful reality: You’re NEVER too late to start succeeding on Instagram. 0-10K followers in 6 months? It’s possible! You don’t need to have been an early adopter of this ever-evolving platform for it to become an invaluable tool in your business.
Studies show: Brands that don’t join Instagram leave a LOT of opportunity on the table. More than 60% of Instagram users purport to support small, and over 50% have visited a website to make a purchase after discovering a brand on Instagram!*
2021 is the year to unlock the power of Instagram for YOUR business!
“Already had an ‘ah-ha!’…
Your new course is already a blessing to me.”
— Lori M. My Loyal Tea Company, on Module One of Instagram 102
Give me 4 weeks and I’ll completely change your attitude about Instagram.
Instagram feel like more WORK than REWARD these days?
You’re not alone. Many of my clients feel like they’re spinning their wheels before sitting down for an in-depth strategy review... but they always come out feeling happy, refreshed, and most importantly, confident in what to let go of to get out of their own way!
Exhausted from all the free “tips” out there that are contradicting and out-of-date?
I recently logged in to an Instagram course I bought back in 2014 (still for sale today)… and guess what? It hadn’t gotten one update since 2017! Do you know how much Instagram has changed in the last 4 years? Stop the spread of misinformation. Take a course made in 2021, for 2021 and beyond.
Starving for simple strategies to up your REACH and REVENUE?
What’s the point of starting an Instagram account for your small business if it’s not going to help you get the word out about your offers and bring new customers through your doors (whether physical or virtual)? I’ve got good news:
You don’t have to be a guru to grow.
You just need to clean house and take a few strategic steps...
What does a growing & profitable Instagrammer have in common with a coffee lover? She SIPS!
What does the SIPS Instagram approach look like for freelancers and small business owners?
> FUN and CREATIVE instead of draining and spammy
> SIMPLE and STRAIGHTFORWARD instead of tedious and complicated
> Creating a STRATEGY up front, instead of improvising every week or month for content
> CLARITY and EFFICIENCY so you’re working smarter, not harder (read: less, not more!)
👇🏼👇🏽👇🏾
INSTAGRAM:
Not Just for Influencers
Let’s Bust Some Myths!
You don’t need a picture-perfect account or 10K followers to leverage Instagram for significant opportunities and revenue! In fact, for the creative small business owner or freelancer, Instagram can be a fun and easy way to....
make new friends in business
find potential collaborators to reach a wider audience
get new people on your email list, and
launch new products and services that actually turn a profit
That’s why the SIPS approach to Instagram is different from anything you’ve ever seen.
The 4-week, 4-part program doesn’t assume you want Instagram to be your full-time job. It’s all about how to make Instagram work for you, and not the other way around…
You don’t need 10K followers
You don’t need to post every day
You don’t need to show your face if you don’t want to
You don’t need an e-commerce business with tappable shop links
You just need to understand the unique facets of this platform and how to apply timeless marketing principles to your Instagram-specific strategy. And that’s what Instagram 102 and SIPS is all about!
The Instagram Course By a Small Business Owner
for Small Business Owners
WHAT TO EXPECT
when you enroll in Instagram 102!
DISCOVER…
Direction for your Instagram strategy—based on goals that are right for your brand (we’ll take away all the guesswork!)
The kind of content your brand can use to generate new leads & sales (it’s why you’re in business!)
Instagram myths that either aren’t true at all, or aren’t true for everyone, so you can focus on what really works for your business
ELIMINATE…
Content that doesn’t align with your goals—streamline your strategy!
The stress of generating fresh ideas (you’re an untapped well & you don’t even know it!)
Hours of fretting & fruitless labor over an app that should be fun and fulfilling!
Unlock…
Instagram features you didn’t know you had access to (did you know there’s a way to use the “Swipe Up” feature without 10K followers?!)
Powerful marketing strategies to help you reach more people on Instagram, connect with your target market, and have more successful product launches!
Free resources & hacks to plan & beautify your content (I’ll share not only my favorite apps, but also tools you didn’t know you already had—right on your phone!)
Printable exercises, cheat sheets, & guides to customize every lesson to your brand (these are exclusive—you can only get them at AG!)
Bonus trainings beyond the core lessons, to go even deeper with your Instagram account (more on that below!)
Enroll in INSTAGRAM 102
Today & Get
Instant Access to…
20 video lessons with Alexis The Greek, answering every question from, “Business or personal profile?” to “What analytics are important?” to “How do I systematize my Instagram strategy so it’s not such a headache?”
An exclusive quiz to help you choose the direction for your Instagram strategy in the coming quarter
Screenshots and demos that walk you step-by-step through crucial setup elements of a strong profile, as well as more advanced features (want to know how to block trolls? You can do that!)
My signature 5-post launch funnel that helped me increase my monthly revenue first by $1000/month on average, and then to 50% of my overall income
A 50-page printable workbook filled with exercises, guides, and cheat sheets--all designed to help you choose which media options and tools are right for your specific business and goals. *Studies show we’re 42% more likely to make our dreams reality when we write them down, so don’t miss this extra measure to help you turn ideas into action!
This course is self-paced and yet still contains plenty of support! Each lesson contains an area to ask follow-up questions as needed.
This course is right for you if…
… you’re a creative in business who works on a small team or as a one-woman show
… you’ve been on Instagram a little while, so you know the general lay of the land, but right now it doesn’t feel like the app works as hard for you as you do for the app
… you bought a course years ago that just doesn’t get you results anymore (if it ever did!)
… you’ve watched your engagement and reach drop significantly in 2019 and 2020 and wonder what you’re doing wrong
… you’re frustrated with trying to decrypt and master new features, layouts, and/or algorithm updates every six months
… you’d love to increase your sales (of services, tangible products, or digital goods especially) by 10% or more
… you’ve experienced following growth on Instagram, but not profit growth (or vice versa!)
… you’re intimidated by the Instagram Reel feature, want to try it, but need a thorough lay of the land, actionable steps, and examples to get that confidence to give them a shot
… you don’t know how to write a winning caption that brings users over to your profile (and hopefully your website!)
… you’re a creative professional who doesn’t want Instagram to feel like a full-time job
Students are saying…
Case Studies & Testimonials from AG Clients & Students
“Invaluable!”
@_taylorednutrition, busy mom of 4
This was an invaluable experience to me; I cannot say enough good things about what Alexis has done to help me grow my business. As a busy mom of 4, I have little time to waste trying to get my business in front of my target audience. Alexis helped me to focus my energy and strategize ways to get more engagement and inquiries on my page, without having to spend hours and hours a day on my phone… It’s been one week and I've already updated my name/profile, sought out similar accounts to learn from, and focused on creating quality reels and hashtags to help grow my audience and engagement. Highly recommend her/this course!
“I cannot recommend this enough!”
@rachandthecity, lash stylist
Alexis truly made this experience so simple yet so educational. I was not sure what to expect but she put in the time and effort to make it worth every minute. I learned so much… I've already made changes on my profile to make it make more sense. Alexis answered every one of my questions and more. The amount of information she took from each category that she audited in my Hot Seat was above and beyond. She then, on top of the education, gave specific examples, which for visual learners like me helped so much. She did not miss a single detail and I was to surprised to learn how just a profile photo, and display name, and hashtags make a huge difference. I do not believe I would have gotten half of the education and enlightenment if I tried to google or sign up for something that wasn't as personal online! I cannot recommend this enough!
The Complete Lesson Plan:
S is for Streamline
Business or Personal Profile?
Know Your Unique Goals
Your Profile Image: It’s Not about YOU
Display Name & Industry
Bio & Link: Everything You Need to Know
The Secret to a Successful Quick-Glance Grid
I is for Integrate
Stories & Highlights: Fast Ways to Boost Engagement
Post Captions: This Is Where the Action Happens
Secret Gems Inside IGTV
Reels: Part 1 (the WHY)
Increase Your REACH: Hashtags, Locations, People
P is for Plan
Networking & Engagement: 3 Approaches to Test for Your Brand
Generating Quality Content Ideas: Revenue Growth v. Follower Growth
Choosing Your Content Pillars
Launching 101: How to Create a Sales Funnel on Instagram
Before You Publish (Checklists)
Instagram Guides: The Future of Insta?
Reels: Part 2 (the HOW)
Instagram Insights (Analytics)
S is for Systematize
Lesser-Known Features
Plan, Create, Automate
Meet Your Educator, Alexis!
Hi! My name is Alexis.
Around Instagram I’m known as Alexis The Greek.
I make my full-time living as a content creator for creative women in business. I’m also the Original Subscription Photographer—the first independent photographer to offer custom brand photography to small businesses month after month.
For the last half a decade, I’ve helped small businesses and freelancers grow their online presence (and revenue!) through strategic content creation. A big part of this is photos—but there’s much, much more that goes into a brand reaching their fullest marketing potential online.
For the last 3 years alone, I’ve been on Instagram every day, observing, collecting and analyzing successful content, and learning how to use each new feature as it has rolled out—plus leverage the evolving algorithm, and be a part of the unique community and culture that makes Instagram so great.
Why focus on Instagram?
A few years ago, when I ran the numbers in my own business, I realized that my Instagram audience was my highest-converting social media audience—bringing in an average of $1000 more per month in my business than any other social platform. I knew then that I needed to make Instagram my no.1 focus for digital marketing!
Until I created Instagram 102 and the SIPS strategy to Instagram planning, only my 1:1 clients were able to take advantage of my expertise—not only to grow their accounts (from 0 to 2K in less than 2 years, one of which was during the pandemic… or 24K to 56K in less than 18 months…), but also to gain brand clarity, forge deeper connections with their target customers, and most importantly, generate more sales.
My clients have spent hundreds or even thousands of dollars to work with me, and have made every penny back. What I’m sharing in Instagram 102 for less than $100 are the exact insights and strategies I share with them when we create content together. I sincerely hope you’re able to join us for Instagram 102, 2021!
All this for…
how much, exactly?
Let’s Talk Numbers
For years, if you wanted access to the AG Instagram approach, you had to be a subscription photography client, at a minimum 6-month cost of $1794+.
Even to get just a one-time, 45-minute, bird’s eye-view Audit was $149.
With Instagram 102, you get more than a one-time looksee at your strategy—you get knowledge for life. You also get savvy and knowhow that will allow you to get more out of every brand session as long as you are in business. Can I even put a price tag on that?
I wanted to make my extensive knowledge of Instagram available to as many people as possible, both in my neighborhood and across the world. Therefore…
For a limited time in 2021, you can access Instagram 102 for just
Click to enroll now!
Click to enroll now!
Do you think you could make $100 more in 2021 with a stronger Instagram presence?
If so, Instagram 102 should be the easiest “YES!” you make this year!
Get these BONUS trainings when you sign up today!
Training No. 1:
Strong Social Media Images in 5 Simple Steps
This popular video lesson from my signature course, Photo Styling Basics, will help you sharpen up your Instagram grid in no time! Whether you’re working with a seasoned brand photographer like myself or you’re taking photos on the go from your phone, the principles in this training are timeless and easy to apply as soon as your next photo, so that you can communicate your message faster and get higher quality engagement.
Training No. 2:
Not one, not two, but FIVE lessons from the AG signature course, Learn to Live Stream!
These 5 core videos from my first-ever online program, Learn to Live Stream, are perfect for the Instagrammer who wants to connect with their audience fast! Live stream capitalizes on both the visual and auditory senses, making the information you share more compelling and easier to remember. It’s the perfect complement to our Launches & Sales Funnels lesson inside Instagram 102!
YOU MIGHT BE WONDERING…
WILL I TAKE THIS COURSE FROM A COMPUTER OR A PHONE?↓
Even though Instagram is a mobile app, the student dashboard for Instagram 102 was designed with computer access in mind. The content is delivered via video, images, and written content that are easiest to view and process on a larger screen. That said, absolutely all the content is also accessible from a phone.
WHAT IS COVERED, AND HOW DOES THE CONTENT ROLL OUT?↓
The course contains 4 modules, which are intended to be viewed and applied each in their own week. The 4 modules cover:
- S is for Streamline: In this module we answer some key questions that many business owners on Instagram have about optimizing their account, before we identify any content you may be producing unnecessarily that's heeding your growth, and zero in on the content that will help lead to followers and revenue
- I is for Integrate: In this module, we go deep on features you should be familiar with to maximize your reach on Instagram, and what the culture is like for using each
- P is for Plan: In this module, we put all the groundwork and study to use on YOUR account, so that you have an action plan you can use for the rest of the year
- S is for Systematize: In the final module, we cover how to map out your Instagram grid ahead of time, for free, using tools you didn't know know you had on your phone; resources for richer content; apps and tools for specific needs (including photo editing!), automation, and more
Even though the course is designed to be a week-by-week process, students receive access to all content upon enrollment, and therefore can go faster or take their time as appropriate for them!
CAN I ENROLL NOW AND TAKE ANY TIME?↓
Yes! You can absolutely take this course at your own pace and in your own time. Once you enroll, you have the course for as long as it exists!
SHOULD I ALREADY HAVE AN INSTAGRAM ACCOUNT WHEN I SIGN UP?↓
Ideally, yes. This course is called Instagram "102" because it's really intended for those who are currently on Instagram but don't feel confident that they're getting all they can out of it for their business. We skip over how to sign up for an account, although we do go over how to switch from a personal to a business account for those who may want to take that step, and spend a lot of time on how to optimize an existing account for new leads and sales.
HOW ARE THE LESSONS DELIVERED?↓
You receive a mix of video presentations and demo recordings of the Instagram app in use as your core lessons. These are viewable inside the course dashboard, which you receive instant access to upon enrolling.
In addition to the core videos, the course contains supplemental materials, including a printable workbook that complements the video content; step-by-step written instructions for action steps described in the videos; short video tutorials that include me talking or demonstrating directly into the camera; a quiz; links to examples of creative uses of the platform; and free materials that I’ve made public already but which are relevant to certain lessons at hand.
I'M A [FILL-IN-THE-BLANK]. IS THIS COURSE RIGHT FOR ME?↓
Instagram is a platform that works for a wide array of business models, including freelance work, food service, and retail; micro-businesses and full teams; e-commerce, coaching, and more. Instagram 102 is filled with examples in all these spaces so as to show the diversity of the app and how it can be used for a business like yours. So as long as you are in business of some kind (it can be full-time or a side-hustle!), Instagram 102 certainly offers something for people in your category.
If you are currently a blogger who has not yet begun to monetize your blog, or your goal is to one day be an Instagram influencer whose content is sponsored, this course will be harder to apply than if you're someone who currently makes money from something other than content creation. Therefore if you're not actually in business yet, you may wish to wait to take this course until you have a way to turn your efforts into revenue!
The AG Guarantee
Due to the nature of digital products, Alexis The Greek, like many other virtual educators, does not offer traditional refunds, returns or exchanges for online course materials… However, it is our utmost desire to ensure you have success with the materials and education provided through online programs like Instagram 102. That’s why we’ll do you one better if you enroll in Instagram 102 and still feel flummoxed at the end of four weeks.
If, at the end of four full weeks of being enrolled in the course, you can show that you’ve taken at least TEN suggested action steps from at least the first THREE modules and completed the workbook exercises that coincide with each of those modules (don’t worry—they’re not hard!), we will do a 1:1 Audit for you, on us.
This is a $149 service value (more than the cost of the course itself!), and if you offer any sort of paid product or service*, it has a limitless lifetime value, as it’s designed to help you increase your reach and your revenue for an unforeseeable number of new leads and clients or customers. That’s like getting the value of the program, plus 35% extra back, PLUS any new business you get as a result of the Audit!
*This course was created for small business owners, so if you enroll, you agree that you have an existing business which already has cashflow for which you are using the information and materials in the program.
There will always be an excuse to put off Instagram—or anything else—until tomorrow.
Don’t do that today.
How many little things did you put off last year that you now wish you’d started a year ago so you could be in a totally different place today?
Maybe you wanted to write an ebook…
Maybe you wanted to work on growing your email list…
Maybe you wanted to hire a financial planner…
Maybe you wanted to up your social media game…
… but you didn’t because little, “urgent” tasks kept you away… or you felt overwhelmed… or the investment of time or money felt like a “risk.”
Here’s a secret to growth and sustainability: You actually need to spend as much time working on your business as you do working in your business.
And working on your business often means getting better at marketing. Instagram is a powerful, powerful marketing tool! One you can use for free to increase your leads and sales—so that “risks” stop feeling like risks, and more like opportunities.
You could wait until the timing “feels right” to learn how to leverage Instagram in your business… or you could look back one year from now and be so glad you invested in upping your Instagram game today.
DISCLAIMER: Alexis The Greek Digital Media LLC and its digital program Instagram 102 are in no way affiliated with Instagram. Information shared in the Instagram 102 course is based on observational study and public information released by Instagram. Results are not guaranteed. By enrolling into the Instagram 102 program you acknowledge that you have read, understand, and agree to the Alexis The Greek Digital Media LLC Terms and Conditions, which are available here: http://www.alexisthegreek.com/terms-of-use. "Lifetime access" refers to the lifetime of the course Instagram 102 and not to the lifetime of the student. Examples and case studies as provided by students for this website demonstrate what is possible not necessarily what is typical. Stats on this site are pulled from this Hootsuite article: https://blog.hootsuite.com/instagram-statistics/.
