5 Copy Mistakes DIY’ers Make
& How to Fix Them
This is the most essential audio to catch for this week’s topic, copy. However, if you’re beyond this level already in your copy, there are 4 more shorter audios below to help you up your game even more!
Positioning
What is positioning, and why does it matter for your brand (& site)?
Brand Voice
It’s not as important as you think it is, and where to focus your efforts instead.
“Above the Fold”
& “The Skim Test”
Use these practices from journalism that are used to engage readers and attract buyers—on your website!
Proof Any Page of Your Site in 10 Seconds or Less
Spelling and grammar make you groan? No worries. This proofing system isn’t about all that!
Other Bonus Links & Resources
I only scratch the surface of all you could do with SEO in this week’s content. If you want to get nerdy with it, check out these additional resources!